Chief of Curiosity
He provided 'vision' for one of the first Online games communities (Wireplay - British Telecom); was global lead for games at Hutchison Whampoa (3UK); Home Architect for PlayStation®Home; and evangelist for Beijing based social mobile platform Papaya Mobile.
Oscar has a long history of innovation in both developing for new platforms and game monetisation rooted from the earliest days of connected play. In 2003 he masterminded 3UK's mobile games platform which included the first mobile IAP and Variable Pricing models. By 2005 across all UK mobile networks this platform delivered 68% of the downloads, 45% of the revenue representing just 5% of the UK audience.
Beyond this his experience in the design, planning, development, launch and operations of Games As A Service means his unique experience is in high demand. He has provided advice to a wide range of teams including: Jagex, Kiloo, Exient, and EA.
He is an outspoken speaker, mentor and author on Monetisation and Social Freemium Games Design and is also the Evangelist for Everyplay & Unity Ads with Unity Technologies. His first book, "Games As A Service - How Free To Play Design Can Make Better Games" was published by Focal Press.
Chief List Maker
In 2014, Ella and Martin made the decision to close Remode, to focus on building their own games. Since then Ella has split her time between her studios (Strike Gamelabs and Rocket Lolly Games), and providing strategic support as a consultant to other developers and organisations, focused primarily on finance and production.
Ella regularly contributes to the UK games industry through her position on the UKIE board and chair of the UKIE developer group, regularly speaking at industry events and writing articles published by various games press. Over the last 5 years she has been awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards, named in Develop’s ‘Top 30 under 30’, been a finalist in the TIGA Awards Leadership category and twice listed in MCV's UK Top 100 Women in Games.